IN-DEPTH PRODUCT OVERVIEW
A Showroom System Built to Solve Real Dealer Problems
Carro Systems is a complete showroom sales lead management and CRM platform built exclusively for vehicle dealers. Every module has been designed to address the real-world challenges dealerships face every day.
Carro is not a generic CRM adapted for automotive use. It is a purpose-built showroom system created by automotive specialists with over two decades of experience building and supporting dealer software in the UK and internationally.
Lead Capture & Internet Lead Management
Never Miss an Enquiry Again
Carro automatically captures leads from all major online advertising platforms, dealer websites, and third-party providers. Whether leads arrive via API integrations or email parsing, they are instantly processed, categorised, and presented to your team ready for action.
What this solves:
- Missed or delayed responses to enquiries
- Leads lost in inboxes or forwarded emails
- Lack of accountability for follow-up
Key capabilities:
- AutoTrader, CarGurus, Motors, dealer website integrations
- Dedicated lead email address per dealership or branch
- Automatic lead categorisation (new car, used car, PX, test drive, etc.)
- Instant alerts to sales staff and managers
- Manager-controlled lead assignment
Customer Relationship Management (CRM)
One Complete View of Every Customer
Carro provides a single customer record that brings together every interaction, enquiry, visit, deal, document, and message. Sales teams always know the full customer history before picking up the phone or welcoming someone into the showroom.
What this solves:
- Fragmented customer information
- Inconsistent customer experience
- Sales staff repeating questions customers have already answered
Key capabilities:
- Full customer journey tracking
- Linked enquiries, vehicles, deals, and communications
- Detailed notes and activity logs
- Accessible from desktop, tablet, or mobile
Sales Diary, Tasks & Follow-Ups
Keep Every Promise, Automatically
Carro's integrated diary and task management system ensures no follow-up, appointment, or delivery is forgotten. Sales staff are prompted automatically, while managers gain full visibility of planned activity.
What this solves:
- Missed follow-ups
- Poor time management
- Lack of oversight for managers
Key capabilities:
- Follow-up reminders
- Appointment scheduling
- Test drive bookings
- Vehicle delivery tracking
- Google Calendar synchronisation
Stock & Vehicle Management
Manage Any Vehicle Type, Your Way
Carro uses a flexible vehicle template structure that allows dealerships to manage any vehicle type without software changes. From cars and vans to bikes, trucks, motorhomes, and plant machinery, Carro adapts to your business.
What this solves:
- Systems that only work for cars
- Inflexible data structures
- Manual stock tracking
Key capabilities:
- Multiple vehicle templates
- Centralised stock list
- Auto stock-to-customer matching
- DVLA, MOT, tax & history checks
- Demo vehicle & test drive tracking
Deals, Finance & Profit Control
From Enquiry to Order — Seamlessly
Carro brings deals, finance, and profit reporting into one integrated workflow. Sales staff can build offers quickly, while managers retain full control over margins and finance penetration.
What this solves:
- Disconnected finance tools
- Poor margin visibility
- Manual deal tracking
Key capabilities:
- HP & PCP deal stacking
- Integrated finance calculators
- Codeweavers & iVendi integrations
- Part exchange appraisal app
- Digital order forms & invoices
- Profit reporting and forecasting
Communication & Customer Engagement
Every Conversation, Fully Tracked
Carro records all customer communication in one place, ensuring clarity and continuity across your team. Whether it's a call, WhatsApp message, email, or SMS, everything is logged automatically.
What this solves:
- Lost messages
- Inconsistent communication
- No visibility of customer contact history
Key capabilities:
- Two-way WhatsApp integration
- Email & SMS campaigns
- AI website chat agents
- Call tracking & telephony integration
- Automated responses
Reporting, Dashboards & Management Insight
Real-Time Visibility Across Your Dealership
Carro's reporting suite provides live insight into every aspect of showroom performance. Managers can quickly identify bottlenecks, opportunities, and areas for improvement.
What this solves:
- Guesswork management
- End-of-month surprises
- Manual reporting
Key capabilities:
- Enquiry, test drive & sales tracking
- Conversion rates & KPIs
- Sales exec performance dashboards
- Group-level reporting for multi-site dealers
- Full audit trails
Integrations & API Connectivity
Designed to Fit Into Your Existing Dealer Stack
Carro is built to integrate seamlessly with the systems you already use, eliminating double-keying and saving time across the dealership. A full developer-ready API allows bespoke integrations and custom reporting.
Dealer Websites & Lead Providers
AutoTrader, CarGurus, Motors, and custom dealer websites
DMS Systems
Gemini DMS and other dealer management systems
Finance & Compliance Platforms
Codeweavers, iVendi, Compliance Trak
Accounting Software
Xero, QuickBooks, and other platforms
Manufacturer Data Hubs
Maintain standards points with manufacturer connections
Developer API
Full API for custom integrations and reporting
Ease of Use & Deployment
Powerful, Yet Simple
Carro is cloud-based and works on any modern device. There is no local installation, and onboarding is fast and straightforward. The system is intentionally intuitive so your team spends time selling — not learning software.
Desktop
Tablet
Mobile
Support, Training & Partnership
A Team That Supports Your Success
Carro customers benefit from a dedicated UK-based support team, comprehensive knowledgebase, and optional training and consultancy services. We don't just provide software — we help you get the most from it.
Support includes:
- UK-based helpdesk
- Knowledgebase & walkthrough videos
- AI-powered help system
- Optional onsite or remote training
Partnership, Not Just Software
We're invested in your success. Our team is here to help you sell more vehicles.
Who Carro Is Designed For
If you sell vehicles, Carro is built to support your sales process.
Independent Dealers
Franchise Dealers
Dealer Groups
Multi-Site Operations
Mixed Vehicle Dealerships
A System You Can Grow With
Carro is modular, customisable, and constantly evolving. New features are added regularly, and the system can be adapted to your dealership without disruptive development work.
You're not just buying software — you're investing in a long-term showroom platform designed to grow with your business.
Built for Growth
Scale from a single site to a nationwide dealer group — Carro grows with you.
See Carro in Action
Discover how Carro can transform your showroom operations and help you sell more vehicles.