BENEFITS & FLEXIBILITY
A System That Fits Your Dealership
No two dealerships operate in exactly the same way. Sales processes differ. Team structures differ. Vehicle types differ. Reporting needs differ.
So why force your business to fit a rigid system?
Carro is fully customisable to suit your dealership. We operate on a modular basis, allowing you to include or exclude features, tailor the data you capture, choose your own form layouts, and report on the data you actually need.
A Modular System That Grows With Your Business
Carro is built from independent modules that work seamlessly together. This means you only use the parts of the system that add value to your dealership today — while retaining the flexibility to expand tomorrow.
Key benefits:
- Add or remove modules as your business evolves
- Avoid paying for features you don't use
- Scale from a single site to a multi-site dealer group
- Adapt workflows without replacing your system
Whether you're a small independent dealer or a complex dealer group, Carro grows with you.
Modular Design
Scalable
Customisable
Adaptable
Built for Any Vehicle Type — Without Compromise
Most showroom systems are built around cars and struggle when your business doesn't fit that mould. Carro is different.
Using flexible vehicle templates, you can add or modify vehicle data fields instantly — no development work, no delays, no disruption.
Supported vehicle types:
- Cars (new and used)
- Vans and commercial vehicles
- Motorbikes
- Trucks
- Motorhomes and caravans
- Farm, plant and specialist machinery
Your system reflects the vehicles you actually sell, capturing the details that matter to your customers and your sales team.
Capture Every Lead — Your Way
Carro ensures every enquiry is captured, categorised, and tracked — regardless of where it comes from.
Leads can arrive via AutoTrader, CarGurus, Motors, dealer websites, email, APIs, WhatsApp, or phone calls — all landing in one central system with instant alerts.
Benefits to your dealership:
- No missed leads or forgotten enquiries
- Faster response times across all channels
- Clear accountability for follow-up
Managers gain full visibility, while sales teams stay focused on selling.
A CRM Designed Around Real Customer Journeys
Carro provides a single, complete view of every customer — bringing together enquiries, visits, calls, messages, deals, documents, and notes.
Every interaction is recorded and visible to the whole team, ensuring continuity even when staff change.
What this delivers:
- Consistent, professional customer experiences
- Better-prepared sales conversations
- No repeated questions or lost context
- Stronger long-term customer relationships
Stay Organised Without Micromanagement
Carro's diary, task, and follow-up tools quietly work in the background to keep your dealership organised.
Sales teams are guided, not controlled — allowing them to focus on customers instead of admin.
The result:
- Promises are kept
- Follow-ups happen on time
- Appointments and deliveries don't slip
- Managers can oversee activity without chasing staff
Stock Management That Supports Selling
Carro doesn't just store stock — it actively helps you sell it.
Key benefits:
- All vehicles visible in one place
- Automatic matching of stock to customer requirements
- Instant sharing of vehicle details, images and videos
- Demo vehicle and test drive tracking
- Vehicle history, MOT, tax and provenance checks
The right vehicle is always put in front of the right customer at the right time.
Complete Control Over Deals, Finance & Profit
Carro brings together deals, finance, and profit reporting into one seamless workflow.
Sales managers gain real-time control, while sales executives can confidently guide customers through offers, finance options, and order completion.
Benefits for your business:
- Faster deal construction
- Clear visibility of margins and profit
- Better finance penetration
- Reduced errors and re-keying
Communication That Never Gets Lost
Every customer interaction matters — and Carro ensures nothing is missed.
Whether the conversation started online, over the phone, or in the showroom, it stays connected.
Benefits include:
- All calls, emails, SMS and WhatsApp messages logged automatically
- Clear visibility of customer contact history
- Consistent communication across your team
- Faster, more professional responses
Reporting Based on What You Care About
Carro's reporting is designed around your KPIs — not generic dashboards.
Custom reports and dashboards ensure you're always making decisions based on accurate, relevant data.
What this means for managers:
- Measure what matters to your business
- Track enquiries, test drives, sales and conversions
- Monitor individual and team performance
- Gain group-level insight across multiple sites
Integrates With the Systems You Already Use
Carro is designed to sit at the centre of your sales operation, not replace everything else.
Carro integrates with dealer websites, lead providers, finance systems, DMS platforms, accounting software, manufacturer data hubs, and more — with a full API available for bespoke requirements.
Key benefits:
- No double-keying of data
- Faster workflows across departments
- Cleaner, more accurate reporting
Lead Providers
DMS Systems
Finance Providers
Accounting
Manufacturer Hubs
Full API
Easy for Teams. Powerful for Managers.
Despite its depth, Carro remains simple to use.
Sales teams stay productive, while managers gain clarity and control.
Why this matters:
- Faster onboarding
- Higher user adoption
- Less reliance on training manuals
- Systems that actually get used
Desktop
Tablet
Mobile
A Long-Term Platform, Not Just Software
Carro is continually evolving. New features are added, integrations expand, and improvements are driven by real dealer feedback.
When you choose Carro, you're not buying a static product — you're investing in a flexible showroom platform designed to support your dealership for the long term.
Built for the Future
New features, expanded integrations, and continuous improvement — all driven by real dealer feedback.
The Bottom Line
Carro helps you achieve real, measurable improvements across your dealership.
Capture & Convert More Leads
Improve Sales Team Efficiency
Full Visibility of Performance
Better Customer Experiences
A System That Fits Your Business
Ready to Build a System Around Your Dealership?
Discover how Carro can be configured specifically for your sales process, vehicle types, and reporting needs.